About me
A multi-disciplinary creative specialising in art direction, copywriting and creative ideation in advertising.
My career has led me to work on a wide variety of campaigns both in a team and solo, seeing projects all the way from ideation to creation.
My passion for visual communications is rooted in positive impact and social media for brands that hold strong strategic narratives.
Projects
- Superscript | Big on the Small MomentsSuperscript’s ‘Big on the small moments’ was a 360 campaign that celebrated the more finite moments experienced as a small business owner that are often overlooked as achievements. The scope was national with a focus on London, across 6-sheets and billboards, digital and social placements, and radio and podcast ads.
- Young Lives vs Cancer | #ChallengeImpossibleYoung Lives vs Cancer wanted a bold campaign to grab people’s attention and reverse falling donations during lockdown. We delivered #PlayerVsCancer – a campaign targeting gamers and streamers, designed to spark conversations and donations, via Twitch and Tiltify. The results? We rasied £150,000 in vital funding and increased visibility amongst gamers, at a challenging time for charities.
- HECK! | Sausage FestCooking has therapeutic value physically, cognitively, socially and interpersonally. HECK! will use this to their advantage and organise their very own country-wide bbq club, 'Sausage Fest' in association with Movember. This is in response to the growing need for social connections, especially among men who are more susceptible to social isolation. It’s not just about the BBQ, it’s about the guys behind the grill. They’re here for a chat just as much as a feast. Whether they’re a grilling ho
- Harry's | Red FlagsEvery year, Harry’s set aside 1% of sales to support their social mission, bringing quality mental healthcare to men everywhere. This year Harry’s partnership with Mind aims to speak to therapists and also people who have already struggled with their mental health - in order to equip the general public with skills to spot the red flags where men might need help. This campaign aims to micro-train everyone in mental health first aid - by using stories, statistics and first hand experiences, so
- The Big Issue | The Big Miss YouThe first-of-its-kind campaign to support homeless people in the UK who weren’t able to sell newspapers due to the government-imposed lockdown. The video highlights the grave challenges faced by The Big Issue vendors and how even a small help will bring about a big difference. The campaign directed people to help these vendors via subscribing to the publication digitally instead of out on the streets.
- Very.co.uk | This MorningWhile working at St. Luke’s, I was tasked with ideating, writing, and art directing the Very.co.uk idents for ‘This Morning’. #EverydayLifeGoals was a long-running series that beautifully captured the simple yet profound moments of home life and comparing them to bigger moments stated in the voiceover. I oversaw idents from conception to execution, helping direct on set, and collaborating with the editing team to ensure everything was brand compliant.
Work history
Midweight CreativeTHE FIFTH
London, United KingdomFull Time
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Mid-weight CreativeTonic Agency
Blackfriars, London, UKFull Time
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Skills
- Adobe Premiere Pro
- 35mm Film Photography
- Adobe Photoshop
- Abobe Illustrator
- Wacom Tablet
- Ad Copywriting
- Creative Writing
- Basic Filming
Education
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2:1 Creative AdvertisingUniversity of Lincoln
- Lincoln, United Kingdom