Young Lives vs Cancer | #ChallengeImpossible

Young Lives vs Cancer wanted a bold campaign to grab people’s attention and reverse falling donations during lockdown. We delivered #PlayerVsCancer – a campaign targeting gamers and streamers, designed to spark conversations and donations, via Twitch and Tiltify. The results? We rasied £150,000 in vital funding and increased visibility amongst gamers, at a challenging time for charities.