#VeryGayRaptor

  • Joe Shields

Homophobic language hurts. And sadly it's rife in the automotive industry. So when we spotted a comment on our Raptor reveal film, which called the Raptor's paintjob "very Gay" in an attempt to offend us – we took it as a compliment, and an opportunity to clap back.

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The clients' responsiveness to the idea was great. And the public reaction was even better.
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And how could we resist the opportunity to make a real-life Very Gay Raptor?

The glittery pick-up made its debut appearance at Cologne Pride. And is now a symbol of Ford's commitment to the LGBTQ+ community, and an ongoing campaign to drive out discrimination.
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