Vestiaire Collective - Fashion Addict's AA Meeting

  • Anne-Mette Moeller

This TVC introduces Vestiaire Collective, the leading French fashion social shopping site for curated pre-owned luxury fashion to a wider European audience. In the brief Vestiaire Collective strongly emphasised that one of the most important assets of their site was a sense of community among their members, who they defined as true fashion lovers. Me and my creative partner’s answer to that brief was this 12-step meeting for fashion addicts in a classical AA group therapy setup as we know it from cinema.