Viagogo

  • Ilaria Oberto
This collaboration covered various aspects of the ticketing portal communication.

I was primarily responsible for establishing a new, more friendly, company image and to develop a set of rules in a brand guidelines.

As part of the project I produced an iconographic asset, templates for successful online and offline campaigns and a promotional video.

Viagogo’s image was developed to work both for screen and in print. I designed partner leaflets, Oystercard holders, gift cards and advertisements in magazines such as the NME.

I also designed two mobile apps. From the initial concept to the prototype, I worked in conjunction with the product team to realise the Viagogo football app and the Viagogo music app. Both apps have been retained as templates and subsequently used for the Justin Timberlake 20/20 American Tour and the Manchester United apps developed by the company.