Throughout my 3 years of working in Viber
myself and my direct manager had worked closely with the Viber visual brand book,
which was originally designed by Studio Output in London,
to update, expand and keep alive.
Designing new graphic elements, creating guidelines
to be followed by all marketing and design teams around the world.
GUIDELINES
In an effort to keep the Viber brand young and modern,
a few different treatments were added to the typography,
along with specific and detailed guidelines that could be followed by all that design in the name of Viber.
Different treatments
In order to keep the brand visual identity consistent around the world,
I have also worked on a large amount of graphic examples,
thinking out side of the box and presenting different options to use the elements we've developed.