Working and living in Israel, Ginger is a graphic designer specialising in branding, managing a small team of marketing designers.
With a true passion to design Ginger also runs a baking business of artisan baked goods.
Well traveled and aspiring to learn and grow, she aims to follow a career path overseas.
Projects
- Photoshoot Productions | Viber Viber's brand guidelines required a very specific style of photography for marketing and design purposes, we've chosen to produce them ourselves around the globe, to fit local markets. Below is the outcome of the photoshoot managed and directed by me, with Viber employees as models. All photos taken by Ziv Koren.
- Viber Brand DevelopmentThroughout my 3 years of working in Viber myself and my direct manager had worked closely with the Viber visual brand book, which was originally designed by Studio Output in London, to update, expand and keep alive. Designing new graphic elements, creating guidelines to be followed by all marketing and design teams around the world.
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Work history
Creative Brand Manager
IsraelFull Time
Managing a small team of marketing designers, overseeing all creative concepts and productions.
Guiding, prioritising and helping the designers reach the best results and goals.
Managing Marketing projects, being the poc between different departments, agencies and freelancers to produce campaigns and videos.
Brand Guardian
- IsraelFull Time
Updated and worked on the Viber global brand guidelines to keep it with going trends, company values and needs.
Oversaw all creative materials produced by local offices around the world, keeping consistency and making sure designs are acceptable and on brand.
Assisted Viber’s offices abroad with campaign materials, concepts and execution.
Designed and created marketing materials for the Viber global brand, all under the brand’s guidelines. Materials ranged from cross platform social media and digital campaigns, printed ads and events.
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Skills
- Branding Identity
- Typography
- Graphic Design
- Visual Communiation
- Design
- Creative Direction
- Print Design
- Branding
Education
Graphic Design
- Israel
Arts, Graphic Design, Graphic Software
- Israel