VICE x Art Fund

  • Rosie Hewitson

In 2019 I worked with VICE on a branded content campaign for Art Fund, which aimed to raise awareness of the Under 30 National Art Pass. The campaign comprised of video content and editorials around the five arts venues shortlisted for the Art Fund Museum of the Year Award. Five young creatives were filmed visiting the museums and interviewed about the experience for an editorial. I wrote up the introductions to each editorial piece, introducing the venue and the interviewee, and highlighting the benefits of the National Art Pass. I enjoyed the challenge of creating sincere branded editorials in keeping with VICE's irreverant tone, and was very happy to be part of such a great campaign.

Project Tags


  • Art Fund logo

    Art Fund

    • Arts and Culture
  • V

    Virtue - The Creative Agency by VICE