VICE x VanMoof

  • Rosie Hewitson

I was asked by VICE to research and write a branded content article about London's stolen bike black market to advertise VanMoof's theft-proof smart bikes. As stolen bikes are often resold online via sites like Gumtree and eBay, I contacted sellers with suspicious listings on these sights as well as speaking to VanMoof's stolen bike recovery team. I really enjoyed the challenge of creating original and informative content which also raised awareness of VanMoof's products.