VICE x VisitBritain

  • Rosie Hewitson

In 2018/19 I worked with VICE on a series of branded editorials for a campaign with VisitBritain which aimed to encourage more millennials to travel (or 'Microgap') in Great Britain and comprised of a microsite with editorial and video content themed around various areas of Britain. I pitched and wrote the Newcastle and Glasgow editorials, as well as being commissioned to write the Cumbria and Norfolk/Suffolk pieces. Creating relevant content that appealed to the urban millennial VICE audience about places that might not be the obvious holiday destination for them was a welcome and enjoyable challenge.