La Perla is the latest brand to embrace the digital format to launch the anniversary collections of its Maison line.
In particular, the Italian luxury innerwear company developed two new iterations of its best-selling collection, which is turning 25 this year. To mark the milestone and showcase the new styles, the brand created the “Villa La Perla” virtual experience that will launch on Sept. 6.
After being welcomed by a video of the label’s creative director Alessandra Bertuzzi, users of the brand’s web site will be invited to navigate their way through different virtual rooms to explore the Maison line’s archive and discover the craftsmanship behind the range, which is still produced in the brand’s atelier in Bologna where it was first conceived, made with Italian silk satin sourced from Como and finished by hand with the intricate “Frastaglio” Florentine embroidery technique.
You can visit the experience here villa.laperla.com