Viniv copywriting
Together with one other copywriter, I was hired by branding agency, We Are Delight, to create the copy for the website of Viniv, a company that gives people the opportunity to create their very own Bordeaux wine from scratch.
The idea for the site was to tell the story of what customers will experience as Viniv winemakers, unfurling the entire journey, from picking the grapes to designing the labels for their bottles of wine.
I worked to a specific brief that made clear the need for the copy to fully convey the rarefied nature of the Viniv experience and communicate plenty of detail, albeit in concise, elegant terms.
