The brief:
Create and launch the Marussia Virgin Racing brand; a Formula 1 racing team heading in to their second season and hungry to be noticed.
Poke’s answer:
A strong, simple brand identity and a brave look and feel that differentiated MVR from the pack before they even hit the tarmac. The solution included a visual toolkit, production design for the pit garage, driver suits, trucks, motorhome, website, business cards - everything but the car.