• By PokeWe're a creative company with digital in its heart
FollowUnfollow
6

Tag yourself in this project

The project owner will need to approve that you worked on “Virgin” before we add you as a collaborator.

Share

Virgin

The brief:
Create and launch the Marussia Virgin Racing brand; a Formula 1 racing team heading in to their second season and hungry to be noticed.

Poke’s answer:
A strong, simple brand identity and a brave look and feel that differentiated MVR from the pack before they even hit the tarmac. The solution included a visual toolkit, production design for the pit garage, driver suits, trucks, motorhome, website, business cards - everything but the car.
6 likes

Share your new project