About me

Over 20 years experience within the clothing industry. Menswear design specialist on multi product and sustainability from design through to fabric knowledge. Now working as a consultant helping retailers and brands achieve their goals.

QuestionsProjectsExperienceTeam

Projects

• 1

  Formula 1 - MarussiaTo design Team Marussia kit taking inspiration from the F1 Car
• David Gandy with M&S Tailoring collaborationTo work along David Gandy to design and create his first tailoring range for M&S

Projects credited in

• On Set With David Gandy (FashionBeans.com, Marks & Spencer)The world's biggest male model, David Gandy, opens up about being shy, not always following trends & looming parenthood in an interview and photoshoot for FashionBeans. In collobaration with Marks & Spencer to celebrate David Gandy's new clothing range.
• 7

  VirginThe brief: Create and launch the Marussia Virgin Racing brand; a Formula 1 racing team heading in to their second season and hungry to be noticed. Poke’s answer: A strong, simple brand identity and a brave look and feel that differentiated MVR from the pack before they even hit the tarmac. The solution included a visual toolkit, production design for the pit garage, driver suits, trucks, motorhome, website, business cards - everything but the car.

Skills

• CAD Design
• Technical Design
• Tailoring
• Menswear Design
• Sports Design
• Mood Boards
• Creative
• Abobe Illustrator
• 3D Design
• 2D Design