Virgin Atlantic - 2018/19 brand relaunch and refresh

In the Summer of 2018, the Virgin Atlantic brand was relaunched with a new overarching strategy; to create that sense of magic and adventure one feels when flying Virgin. The new creative needed to be rolled out across the globe from London to Lagos and was set up for multiple OOH sites (printed and digital), press, posters, merchandise and for branding activities in major airports. I also explored and executed how this new campaign look and feel could translate across trade marketing communications such as sales incentives, OOH destination specific advertising and web banners.