Having worked in the industry for over 19 years as a designer, I’ve gained valuable experience in many areas of design, both agency and in-house. I’ve produced everything from advertising, brochures, DM, point of sale and packaging to CRM campaigns and design for web/social media. I’ve been involved in all stages of the design process at one time or another from ideation to delivery, and all of this in industries ranging from travel, publishing, law, finance, retail and national press.
Projects
- Virgin Atlantic - 2018/19 brand relaunch and refreshIn the Summer of 2018, the Virgin Atlantic brand was relaunched with a new overarching strategy; to create that sense of magic and adventure one feels when flying Virgin. The new creative needed to be rolled out across the globe from London to Lagos and was set up for multiple OOH sites (printed and digital), press, posters, merchandise and for branding activities in major airports. I also explored and executed how this new campaign look and feel could translate across trade marketing communic
- Virgin Atlantic - Credit CardThe Virgin Atlantic Credit Card launched in spring 2018. To stand out from the crowd, we decided to opt for the more unconventional layout of having all of the personalised details on the back, allowing us to use the entirety of the front. The edging of the card features a corner-to-corner gradient, the first of it’s kind in the UK. On launch day, the business target was 30 applications, however an precedented 500 were received. The card also received an exceptional write up from Head for Point
- Virgin Atlantic - 3 New Ways to FlyAn external agency worked with senior members of the in-house team on a shoot and a set of assets which were then used to create materials for use in Virgin Atlantic and agency offices and airports Worldwide. I produced everything from OOH placements, trade and press advertising to digital displays, pull up banners, merchandise and more. As a direct result of this campaign, Virgin Atlantic experienced a sales increase of 20% YOY in the UK and 55% in the US.
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Projects credited in
- Home Broken HomeEnd Youth Homelessness launches 'Housing Fund' campaign with Truant London and Jack, raising awareness of the 22,000 young people who face homelessness this winter12
Work history
Graphic Designer/Specialist Creative ArtworkerVirgin Atlantic
- Crawley, United KingdomFull Time
As a key member of the Creative & Design team, I was responsible for the design and/or artworking of a diverse range of materials. Working on both long and short term projects in a fast paced environment, a typical week could include any combination of designing internal reports/presentations, DM, trade publications, events collateral, sales incentives, advertising and OOH placements, CRM campaigns, retouching, infographics, point of sale, airport signage and web banners.
Graphic DesignerVirgin Atlantic
- Crawley, United KingdomFreelance
As a key member of the Creative & Design team, I was responsible for the design and/or artworking of a diverse range of materials. Working on both long and short term projects in a fast paced environment, a typical week could include any combination of designing internal reports/presentations, DM, trade publications, events collateral, sales incentives, advertising and OOH placements, CRM campaigns, retouching, infographics, point of sale, airport signage and web banners.
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Skills
- Design
- Artworking Brochures
- Artworker
- Artworking Retouching
- Logo Design
- Abobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Layout Design
- Creative Approach
- Photoshop