About me

Having worked in the industry for over 19 years as a designer, I’ve gained valuable experience in many areas of design, both agency and in-house. I’ve produced everything from advertising, brochures, DM, point of sale and packaging to CRM campaigns and design for web/social media. I’ve been involved in all stages of the design process at one time or another from ideation to delivery, and all of this in industries ranging from travel, publishing, law, finance, retail and national press.

QuestionsProjectsExperienceTeam

Projects

• 3

  Virgin Atlantic - 2018/19 brand relaunch and refreshIn the Summer of 2018, the Virgin Atlantic brand was relaunched with a new overarching strategy; to create that sense of magic and adventure one feels when flying Virgin. The new creative needed to be rolled out across the globe from London to Lagos and was set up for multiple OOH sites (printed and digital), press, posters, merchandise and for branding activities in major airports. I also explored and executed how this new campaign look and feel could translate across trade marketing communic
• Virgin Atlantic - Credit CardThe Virgin Atlantic Credit Card launched in spring 2018. To stand out from the crowd, we decided to opt for the more unconventional layout of having all of the personalised details on the back, allowing us to use the entirety of the front. The edging of the card features a corner-to-corner gradient, the first of it’s kind in the UK. On launch day, the business target was 30 applications, however an precedented 500 were received. The card also received an exceptional write up from Head for Point
• Virgin Atlantic - 3 New Ways to FlyAn external agency worked with senior members of the in-house team on a shoot and a set of assets which were then used to create materials for use in Virgin Atlantic and agency offices and airports Worldwide. I produced everything from OOH placements, trade and press advertising to digital displays, pull up banners, merchandise and more. As a direct result of this campaign, Virgin Atlantic experienced a sales increase of 20% YOY in the UK and 55% in the US.
• Virgin Atlantic - brochure workI worked on several brochure projects at Virgin Atlantic. The focus was always on creating something that was beautiful to look at yet functional, and where it could be, as fun as possible.
• Virgin Atlantic - events creativeI created a number of identities for internal events at Virgin Atlantic - all of which needed to be engaging and convey that sense of fun and creativity that Virgin Atlantic are renowned for.
• Virgin Atlantic - campaign retouchingI completed a number of retouching projects during my time with Virgin Atlantic. Generally this would take the form of translating campaign look and feel across a wide range of materials, both on and off line.

+ View all

Projects credited in

• 12

  Home Broken HomeEnd Youth Homelessness launches 'Housing Fund' campaign with Truant London and Jack, raising awareness of the 22,000 young people who face homelessness this winter

Work history

Graphic Designer/Specialist Creative ArtworkerVirgin Atlantic
Nov 2013 - Jan 2019Crawley, United KingdomFull Time
As a key member of the Creative & Design team, I was responsible for the design and/or artworking of a diverse range of materials. Working on both long and short term projects in a fast paced environment, a typical week could include any combination of designing internal reports/presentations, DM, trade publications, events collateral, sales incentives, advertising and OOH placements, CRM campaigns, retouching, infographics, point of sale, airport signage and web banners.
Graphic DesignerVirgin Atlantic
Oct 2012 - Nov 2013Crawley, United KingdomFreelance
As a key member of the Creative & Design team, I was responsible for the design and/or artworking of a diverse range of materials. Working on both long and short term projects in a fast paced environment, a typical week could include any combination of designing internal reports/presentations, DM, trade publications, events collateral, sales incentives, advertising and OOH placements, CRM campaigns, retouching, infographics, point of sale, airport signage and web banners.

+ Show more

Skills

• Design
• Artworking Brochures
• Artworker
• Artworking Retouching
• Logo Design
• Abobe Illustrator
• Adobe Photoshop
• Adobe Indesign
• Layout Design
• Creative Approach
• Photoshop