Home Broken Home
End Youth Homelessness launches 'Housing Fund' campaign with Truant London and Jack, raising awareness of the 22,000 young people who face homelessness this winter
Join the fight against homelessness: share the campaign and donate to the EYH Housing Fund
End Youth Homelessness (EYH), a national movement of local charities, has launched a new OOH poster campaign with creative from advertising, media and music agency Truant London and media provided by Jack.
EYH’s message is striking; 22,000 young people face homelessness this winter*.
As such, Truant’s concept visually tears apart the commonly used phrase “HOME SWEET HOME” in order to depict the message that homeless young people have nowhere to call home. Instead, their family lives are often broken ones; a recent study reveals that more than half of homeless young people are forced into homelessness because of family breakdown.*
Independent creative out-of-home agency, Jack, generously donated media for the campaign, which will appear in 105 poster sites across London, Bristol, Birmingham, Cardiff, Manchester, Sheffield, Glasgow and Edinburgh.
The campaign aims to raise awareness of EYH’s Housing Fund, which will support young people who are facing homelessness, into their own homes. The Fund will provide the practical help they need to find and move into a suitable home, as well as offering bursary and bond schemes to tackle prohibitive upfront costs.
The 22,000 figure lays bare the worrying number of young people with nowhere to call home this Christmas; comparable to more than the capacity of a sold-out gig at The O2 arena in London (20,000). While most of us will be spending the festive season enjoying family and the comforts of home, many young people won’t have this luxury.
End Youth Homelessness is calling on the public to make change happen and support the Housing Fund. It costs £20 to provide a young person with an hour of support with a resettlement professional who will help a young person find a home of their own and escape homelessness for good.
We’re delighted to be working with Truant London and Jack to launch this exciting campaign to raise awareness of our new Housing Fund. Homeless young people can overcome challenges, develop skills and gain employment but if they cannot find a safe, secure and affordable home, their lives remain in hold. The Housing Fund is a springboard which helps young people overcome the practical and financial hurdles to securing a home. Support the Housing Fund to end youth homelessness today.
- Nick Connolly, Managing Director at EYH
This campaign highlights the fact that, through no fault of their own, it’s frighteningly easy for a young person to find themselves homeless. We are utterly committed to supporting EYH with its campaign to end youth homelessness by capturing the public’s attention through hard-hitting and uncompromising creative work that simply can’t be ignored.
- Linn Frost, Client Partner at Truant London,
The term “Home, Sweet Home” resonates with many of us at this time of year, but for 22,000 young people, homes will be hard to come by this Christmas. We’re proud to be partnering with EYH on this important issue, using our sites across the UK to spread awareness and to help end youth homelessness.
- Khaly Nguyen, Head of Marketing at Jack
*Statistics provided by Centrepoint.
CAMPAIGN CREDITS
Client: End Youth Homelessness
Agency: Truant London
Creative Director: Simon Labbett
Creative: Frank Costello
Graphic Design: Mark Jump & Ramsey Chapman
Account Team: Linn Frost & Georgie Wise
Creative out-of-home agency: Jack (Head of Marketing: Khaly Nguyen)
ABOUT END YOUTH HOMELESSNESS
End Youth Homelessness (EYH) is a national movement to end youth homelessness in the UK. EYH brings
together local charities to tackle youth homelessness on a national scale. EYH charities work with 30,000
young people who are amongst the most deprived in the UK. The charities supported through End Youth
Homelessness are: 1625 Independent People (Bristol), Aberdeen Foyer (Aberdeen), The Amber Foundation
(Surrey, Wiltshire, and Devon), St. Basils (West Midlands), The Benjamin Foundation (Norfolk), Centrepoint
(Barnsley, Bradford, London, Manchester, and Sunderland), Llamau (Wales), MACS (Northern Ireland), The Rock Trust (Edinburgh), and Roundabout (Sheffield), Step by Step (South East).
www.eyh.org.uk
For more information please contact:
Sofia Haque
Head of Fundraising and Communications
End Youth Homelessness
Tel: 020 7423 6865
S.Haque@eyh.org.uk
ABOUT TRUANT LONDON
Truant London (formerly Hometown London) was formed in 2011. It is a unique creative business built upon
three core pillars – Advertising, Media & Music – offering clients a unified approach to gaining audience
attention. Truant’s core beliefs lie in a commitment to a spirit of creative disobedience – a creative philosophy
that can found throughout all of its work with clients, as well as in the way it runs itself. Clients include Royal
Caribbean International, Powwownow, Simply Business, Perrigo, Peachy Loans, Vitol and GLH Hotels.
For more information, please contact helen@treaclepr.co.uk
ABOUT JACK
Jack provides the canvas for brands to get creative on the street. The agency has been in this space for over 25 years - fuelled by its love for art, music and culture. These days it offers more than just posters, it’s an urban collective made up of creative minds - obsessed with crafting bold and unconventional out-of-home campaigns that create dialogue on the street in an artful way.
www.jackagency.co.uk
For more information contact:
Khaly Nguyen
Head of Marketing
Jack
T: 020 7691 2803
E: khaly@jackagency.co.uk