I am someone that has always been inspired by ideas, creative endeavor and get super excited to see the work we create enable things to happen and brands to grow. I still believe advertising is the industry where you can use creativity for good. It enable’s us to build brands, raise awareness of important issues and ultimately enable businesses and enterprises to succeed.
I am keen to use my role as a way to help drive the industry forward; by enabling the agency, clients and team grow. Diversity, flexible working and fostering new talent are all key. These are the three key projects I am currently working on with Hometown:
1. Launching a new Crisis Charity by Women for Women
Jane Powell, the former CEO and founder of CALM (the men & boys helpline; campaign against living miserably) is setting up a charity to solely support women and girls aged 11 and over. The goal is to empower women and girls who need emotional support, signposting and information so they can protect themselves and their loved ones and fulfill their potential. There are many existing helplines, but none are geared specifically towards helping women with the myriad of issues they face in today's society. The charity will seek to work in partnership with other women and girls organizations. I am pleased to be leading the brand and launch campaign with Hometown and could not think of anything I would rather commit my time to.
2. Launching the Hometown Client Academy
The best work happens when a client and agency work together as true partners in crime. This partnership needs to be built on trust, shared goals and an understanding and appreciation of each other’s skills.
The Hometown Client Academy, works with the client's team to provide team, brand building and creative training which takes them out of their categories and provides a fresh perspective on creative solutions and how to work with each other.
3. Founder of the Hometown Apprenticeship
Being educated to a degree standard does not guarantee enthusiasm, positive attitude and the ability to see the impossible and make it possible. To keep our industry alive, fresh and relevant we need to seek new talent and be open to where they come from.
The Hometown apprenticeship scheme for 16-21-year-olds will look for potential candidates from all over the country. The only criteria being that they have an active interest in the world around them and a desire to create things.
Each candidate will spend two years with the agency to develop their creative, strategic and client service skills. Whilst working they will be supported with studying for a relevant qualification based their level of education.
Projects
- Now you see me : The Hidden HomelessThe campaign marks the second phase in EYH’s 2019 strategy – #NOWYOUSEEME – to shine a spotlight on hidden homelessness.In Phase 1 of #NOWYOUSEEME, EYH teamed up with artist David Oliveira and a collective of the UK’s biggest name production companies to place “invisible” sculptures representing the young hidden homeless in prominent locations around the country. The sculptures began their UK tour at London’s Design Museum on the 21st March before moving on to key train stations and shopping ce
- This is How to Holiday - Royal CaribbeanTV | Print | Outdoor | POS | Brochure For the past 3 years, Hometown London have led the charge on helping Royal Caribbean redefine their brand, challenging category norms and pushing the brand into clear water. Faced with declining customer base, the business needed a change in direction, so we set about to define the new global strategy for the business one that would position Royal as a challenger to convention.
- A Flexible Working Movement - PowwownowTV | Print | Outdoor | Digital | Brochure | Experiential Our Call & Conquer campaign for Powwownow was created with one eye on the commuting misery set to befall Londoners during the first few months of 2017. With strikes on both Southern Rail and the Underground, we developed a type-led campaign that acted as a call-to-arms for struggling commuters. Running across all major transport networks, the message was simple; Don't battle your way into work to get the job done, simply Call & Conquer. The campaign is also running reactive campaign assets throughout the year, as we position the brand as a cultural commentator for events where a call would have been preferable. DID IT WORK? Last year we helped Powwownow exceed their total registration target by 27%.
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Projects credited in
- International Women’s Day 2022, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams with brilliant, talented people and their d118
- Home Broken HomeEnd Youth Homelessness launches 'Housing Fund' campaign with Truant London and Jack, raising awareness of the 22,000 young people who face homelessness this winter12
- #NOWYOUSEEME POSTER CAMPAIGN TO RAISE AWARENESS OF HIDDEN HOMELESSEnd Youth Homelessness has recently launched their new awareness raising campaign, #NOWYOUSEEME, with creative by Truant London and media provided by Jack.14
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Work history
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Client Services DirectorHometown London
London, United KingdomFull Time
Head of client services. Building and growing the agency, client services team and looking after key clients Royal Caribbean, Powwownow, Perrigo.
PartnerTruant London
London, United KingdomFull Time
Head of Client Services and Partner.
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Skills
- Marketing
- Marketing Strategy
- Strategy
- Business Development
- Client Services
- Communications Strategy
- Client Training
- Brand Development
- Creative Ideas