I am someone that has always been inspired by ideas, creative endeavor and get super excited to see the work we create enable things to happen and brands to grow. I still believe advertising is the industry where you can use creativity for good. It enable’s us to build brands, raise awareness of important issues and ultimately enable businesses and enterprises to succeed. I am keen to use my role as a way to help drive the industry forward; by enabling the agency, clients and team grow. Diversity, flexible working and fostering new talent are all key. These are the three key projects I am currently working on with Hometown: 1. Launching a new Crisis Charity by Women for Women Jane Powell, the former CEO and founder of CALM (the men & boys helpline; campaign against living miserably) is setting up a charity to solely support women and girls aged 11 and over. The goal is to empower women and girls who need emotional support, signposting and information so they can protect themselves and their loved ones and fulfill their potential. There are many existing helplines, but none are geared specifically towards helping women with the myriad of issues they face in today's society. The charity will seek to work in partnership with other women and girls organizations. I am pleased to be leading the brand and launch campaign with Hometown and could not think of anything I would rather commit my time to. 2. Launching the Hometown Client Academy The best work happens when a client and agency work together as true partners in crime. This partnership needs to be built on trust, shared goals and an understanding and appreciation of each other’s skills. The Hometown Client Academy, works with the client's team to provide team, brand building and creative training which takes them out of their categories and provides a fresh perspective on creative solutions and how to work with each other. 3. Founder of the Hometown Apprenticeship Being educated to a degree standard does not guarantee enthusiasm, positive attitude and the ability to see the impossible and make it possible. To keep our industry alive, fresh and relevant we need to seek new talent and be open to where they come from. The Hometown apprenticeship scheme for 16-21-year-olds will look for potential candidates from all over the country. The only criteria being that they have an active interest in the world around them and a desire to create things. Each candidate will spend two years with the agency to develop their creative, strategic and client service skills. Whilst working they will be supported with studying for a relevant qualification based their level of education.Locked Pro Plan feature
Head of client services. Building and growing the agency, client services team and looking after key clients Royal Caribbean, Powwownow, Perrigo.
Head of Brand & Social for clients, The British Army & Shell Ideas360.
In total I have worked at Ogilvy for 5 years, starting as an Account Executive in 2003 leaving in 2007 returning in 2012. Working with brands, Dove, BP, and Centrepoint.
Worked as a Senior Account Manager. Looking after M&S, Bacardi, Lindermans (Foster's group) and Ubisoft.