The Virgin Atlantic Credit Card launched in spring 2018. To stand out from the crowd, we decided to opt for the more unconventional layout of having all of the personalised details on the back, allowing us to use the entirety of the front. The edging of the card features a corner-to-corner gradient, the first of it’s kind in the UK. On launch day, the business target was 30 applications, however an precedented 500 were received. The card also received an exceptional write up from Head for Points. I also worked on follow up campaigns that consisted of press advertising, CRM email campaigns and also web banners.