Virgin Atlantic - 3 New Ways to Fly

An external agency worked with senior members of the in-house team on a shoot and a set of assets which were then used to create materials for use in Virgin Atlantic and agency offices and airports Worldwide. I produced everything from OOH placements, trade and press advertising to digital displays, pull up banners, merchandise and more. As a direct result of this campaign, Virgin Atlantic experienced a sales increase of 20% YOY in the UK and 55% in the US.