To celebrate it’s 25th birthday, Virgin Atlantic wanted to give its Gold Flying Club members a gift to commemorate the occasion. The solution was a coffee table book made up of travel images submitted by Flying Club members under the overarching idea of ‘You + Us’.
The book pairs the images together creating visual metaphors for famous pairings, the game is to see how many you can spot. Whether it’s ‘Chalk + Cheese’, ‘Bacon + Eggs’ or ‘Eyes + Ears’, the book is a playful and engaging solution celebrating the connection between Virgin Atlantic and its customers.