Virgin Impulse (D&AD 2019)

The primary ‘idea’ to give Virgin Impulse a strategic edge and true USP is to create a digital interface that will allow users to book holiday spontaneously and quickly (approximately 5-10mins from open to booking) while feeling like they have control and ownership over their experience. This has been achieved with a ‘Tinder Style’ rapid fire decision making section based on images of different types of locations. The answers you give the this will allow Virgin Impulse to search and give options of a multitude of ready-to-go holiday experiences, tailored to you.