Virgin Voyages

  • Elspeth Watson
  • Ally Everitt
  • Emily Ash Powell

Emily and I were the creative team in charge of crafting a journey for an experience that had never happened before on a ship that hadn't yet been built and was totally different from anything, ever. Using data and tech to create custom communications that gamify and reward, our goal was to make admin a breeze and prepare the sailors for anything. We dialed down the stress and up the good stuff, inspiring them to customize and create a dream holiday they'd never forget.