Virgin Wing It

  • George Kirkpatrick

This was a D&AD New Blood Awards winning submission for Virgin Atlantic. The brief was to create a new name, brand and set of assets for Virgin’s Flight + Hotel sub-brand that encouraged people to be more spontaneous and give it a try. My Solution was to build an identity that removes the detrimentally overwhelming choice presented when booking a holiday. Present the travel consumer with only three options at any one time throughout their booking journey to reduce the potential for confusion, distraction and regret whilst maximising focus and anticipation. Reflect the services simplicity and excitement with a bold yet restricted visual identity.