Visa : Uplifting Main Street

As a result of the Pandemic, Visa pivoted their North America B2B client conference into a virtual event that resulted a 60% increase in attendance. Always an innovative and forward-thinking company, Visa pushes the envelope and transported guests to an immersive virtual world while still telling product stories, amplifying strategic initiatives presented from Visa Payments Forum main stage and showcasing safe, secure and frictionless payment moments that clients could integrate into their offerings for their customers. The result, a dreamy uplifting virtual summer festival full of colorful pop-up stores, art galleries, and even a hot air balloon ride! As part of our creative story, we put the spotlight on women owned small businesses, promoted up & coming black visual artists and designers, and featured an exclusive virtual music performance by Grammy Award nominated artist, Aloe Blacc, created by Artists Den.