Ithaca Audio teamed up with agency RKCR/Y&R to create this exciting interactive piece for Visit Britain. Presented both as a dedicated website and on YouTube in 10 different languages, the experience allows users from around the globe to build their very own soundtrack to their perfect day in modern Britain, by remixing Rudimental’s multi-platinum, award winning track ’Feel the Love’ .
We crafted all of the audio remix elements and helped create the video content for this project with an aim to produce a number of contrasting remixes that reflect the rich and diverse range of experiences that Great Britain has to offer. Each location presented to the user has it’s own music and sounds, which not only represents the location but also combine with the other chosen locations to slowly build up a unique soundtrack to their virtual day in Britain.
Taking creative control of both the audio and video content in this way allowed us to create an engaging and seamless audiovisual interactive experience.
Experience the YouTube interactive version above (YouTube annotations must be switched on) or alternatively take a look at the dedicated website by clicking here.
The Sounds of Great Britain Digital campaign was created to compliment the TV ad (featuring some great audio by Wave Studios) which can be seen here.
Agency: Rainey Kelly Campbell Roalfe/Y&R
Interactive Music Remix: Ithaca Audio
Interactive Sound Design: Ithaca Audio
Splitscreen Interactive Video Edit: Ithaca Audio
YouTube Interactive Implementation: Ithaca Audio