Projects credited in
- Pottermore: Patronus launch Fans had been waiting excitedly to find out their Patronus - a magical protector from evil or harm which is specifc to the user within the Harry Potter series - ever since J.K. Rowling announced it was in development in 2016. Our main objectives were to delight our audience, augment users wizarding identity, and drive membership of the website, but most importantly to do all this by creating an innovative digital experience like no other. Our strategy was wholly informed by our in-depth knowled
- Celebrating what's GREAT about BritainThe GREAT Britain campaign is the UK Government’s most ambitious international marketing campaign ever. It was instigated by the Prime Minister in the lead-up to the 2012 Olympics to capitalise on the world’s focus on the UK. To showcase and celebrate the very best of what Britain has to offer, encouraging the world to visit, study and do business with the UK. And more importantly, build jobs and growth for Britain.
- Visit BritainIthaca Audio teamed up with agency RKCR/Y&R to create this exciting interactive piece for Visit Britain. Presented both as a dedicated website and on YouTube in 10 different languages, the experience allows users from around the globe to build their very own soundtrack to their perfect day in modern Britain, by remixing Rudimental’s multi-platinum, award winning track ’Feel the Love’ . We crafted all of the audio remix elements and helped create the video content for this project with an aim to produce a number of contrasting remixes that reflect the rich and diverse range of experiences that Great Britain has to offer. Each location presented to the user has it’s own music and sounds, which not only represents the location but also combine with the other chosen locations to slowly build up a unique soundtrack to their virtual day in Britain. Taking creative control of both the audio and video content in this way allowed us to create an engaging and seamless audiovisual interactive experience. Experience the YouTube interactive version above (YouTube annotations must be switched on) or alternatively take a look at the dedicated website by clicking here. The Sounds of Great Britain Digital campaign was created to compliment the TV ad (featuring some great audio by Wave Studios) which can be seen here. Credits: Client: Visit Britain Agency: Rainey Kelly Campbell Roalfe/Y&R Interactive Music Remix: Ithaca Audio Interactive Sound Design: Ithaca Audio Splitscreen Interactive Video Edit: Ithaca Audio YouTube Interactive Implementation: Ithaca Audio1
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Skills
- Project Management
- Producing
- Shoot Management
- Art Buying
- Shoot Production
- Budget Management
- Logistics Management
- Location Management
- Negotiation
- Client Services