VISIT ENGLAND
BRAND ACTIVATION FOR SOUTH WEST ENGLAND
Visit England's brief was to encourage foreign travellers to visit South West England where they can enjoy the slower, more laid back vibe, to linger on dramatic coasts, to savour the coastal towns and villages, to roam through myths and legends as they visit historic sites and towns, and experience the unique characteristics of the South West as they go.
The campaign launched on Instagram, radio, in press, and awareness created on digital media sites which showcase the dramatic photography