Visual Merchandising

This modual was a collaboration with Selfridges. We were given the task of creating their famous yearly schemes. We worked closely with a member of their visual merchandising team from head office and the Selfridges Birmingham store, which I have been lucky enough to work in for the last three years. My biggest achievement within this group piece was coming up with the basis of our scheme, Gaia - Selfridges in nature. I came up with this idea through research and a book by philosopher James Lovelock. Concept creation is a strength of mine and this was demonstrated as we were invited to present our scheme to Selfridges Birmingham, and further to the London head office team.