Projects
- FMP | H&M X THE SIMS 'METAVERSE'WHAT? An Advergaming Campaign for a fashion brand, promoting the benefits gaming can have to mental health and challenging the sigma ‘Gaming is for men/boys’ by being a collection for women only. WHY? Advergaming campaigns have become a huge trend for the fashion Industry since these campaigns have been popping up since 2020 with great success. Due to COVID-19 the fashion industry needed a new method to tap into their consumer and with fashion shows being cancelled brands needed a new platfor
- Collaborative Module | Protopia Virtual ExhibitionVirtual Exhibition This exhibition is on the ideal 'Protopia'. Explained by futurist. Kevin Kelly as 'a state better today than yesterday, although it might only be a little better.' Utopia's can be dangerous as they are a perfect world created for an imperfect species, the human race. When Utopia's are put into practice they can often lead to dystopian worlds; failed social experiments, repressive political regimes, and overbearing economic systems. (Quartz.com, 2018) Protopia is much much har
- Visual Merchandising | Still with SelfridgesVisual Merchandising in collaboration with Selfridges. Still with Selfridges a VM Concept Influenced by the Gaia Hypothesis focusing on Biophilic Design and living installations to bring the outside in. With an increasingly urbanised world, many of us do not have access to the wonders of nature and all it has to offer. Society is constantly surrounded with the pressures of everyday life and our own independent struggles, be that mental well-being, monetary or social stigmas. Our cities are in
- PR and MarketingMarketing and PR Campaign for Serge de Nimes Raising awareness for Strokes in Men. Men die approximately 5 years sooner than women. (tricitymed.org) Strokes are the 5th leading cause of death in men and are more fatal and strike earlier in men than women. When 80% of strokes are preventable (stroke.org), why is it still the 5th leading cause of death in men? According to studies, men are less likely to go to the doctor than women due to fear of diagnosis, “macho attitudes” and being uncomfortabl
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Projects credited in
- Midlands GalleryEvent management | This module was a collaboration with five other students. We created a collective called Midlands Gallery. This aimed to give small businesses ran buy entrepreneurs in the midlands to move from their online platforms to a Live shopping experience. We also worked with St Basils which is a midlands based homeless charity. I was appointed the PR manager for this group with meant I wrote and released a PR statement; I produced a GANT chart and ensured all social media aligned with
- Visual MerchandisingThis modual was a collaboration with Selfridges. We were given the task of creating their famous yearly schemes. We worked closely with a member of their visual merchandising team from head office and the Selfridges Birmingham store, which I have been lucky enough to work in for the last three years. My biggest achievement within this group piece was coming up with the basis of our scheme, Gaia - Selfridges in nature. I came up with this idea through research and a book by philosopher James Love
Work history
AdministratorNHS
Wellingborough, United KingdomPart Time
Visual MerchandiserTOPSHOP TOPMAN
- Birmingham, United KingdomPart Time
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Skills
- Adobe
- Adobe Acrobat
- Adobe After Effects
- Adobe Indesign
- Adobe Premiere Pro
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere
- PR
- PR Campaigns
- Press Releases
- Microsoft
- Microsoft Excel
- Microsoft Office
- Microsoft Outlook
- Microsoft Powerpoint
- Microsoft Word
- Visual Merchandising
- Advertising
- Time Management
- Multi-tasking
- Events Planning
- Events PR
- Events
- Coordinating Events
- Fashion Buying
Education
B
B
BABirmingham CIty Univeristy
Birmingham, United Kingdom
BA Hons Fashion Business and Promotion