Vivaldi's Four Seasons Recomposed by Max

D&AD Annual entry: Microsoft tasked entrants with revolutionising what people think about the brand, showing that it now offers limitless possibilities. Using Max Richter as its focal point, this proposed campaign imagines the composer at eight-years-old, seizing the chance to conduct his own orchestra and choreograph his own ballet using the Microsoft Hololens. Working with his famous recomposition of Vivaldi's Four Seasons, the animation sees him take advantage of Microsoft's AR technology, alongside other Microsoft Surface products such as the Studio and Dial, to realise his artistic potential. It positions the Hololens as a creative tool, widening its user base from techies, doctors, and factory workers to artists and creatives as well. https://www.dandad.org/awards/new-blood/2019/microsoft-surface/3518/vivaldis-four-seasons-recomposed-by-max/