About me

Işık is an award winning interdisciplinary conceptual creative and photographer based in London. Having graduated from UAL, he has since won a D&AD Yellow Pencil, Monochrome award for his B&W photography and his portfolio has entered TTB Cream, awarded to the best emerging talent in the industry. As a creative he likes exploring ecosystems of engagement and how to engage audiences that go beyond traditional advertising. He has been described as existing at the intersection of a strategist and a creative, his work focuses on connecting technology & science with art, such as fashion in the metaverse, applications of A.I. creating bespoke experiences for new audiences and how neuroaesthetics might impact advertising. His photography focuses on portrait and street photography.

PostsProjectsExperienceTeam

• What a suprise! Thank you so much to the curators Brendan & Shivanee for putting me in the spotlight!! This made my day :)
• Every single time I try to add a project, this Tinder interface comes up and every single time I have to say no to each one. Bad design

Projects

• 4

  MICROPUBS by GuinnessChallenge: Introduce the brand new Guinness microdraught to the public in a radical way. What if: ..now that you can have a proper Guinness anywhere, Guinness reinvents the pub crawl?
• 3

  TREASURES by AppleChallenge: Apple Maps is still trailing behind Google Maps. Create a solution that will integrate Maps more into our customers’ lives. What if: …Apple allows customers to create geolocation specific treasures such as playlists, photo albums, messages that they can assign to their loved ones.
• THE INFINITE MIXChallenge: Make that festival feeling last year-round for Bacardi. With a digital campaign that builds on its existing music-based marketing to engage audiences throughout the year. What if: …Bacardi creates a platform that revolutionises collaborative song-making across the globe?
• STEP OUT THE BOX #UNBOXEDChallenge: Nike HK wants to increase it’s online sales for shoes. What if: …Nike creates an online shopping experience that taps into sneakerhead culture? By turning the most disposable aspect of its product into the most desirable: the box it comes with.
• LIMITED TIME ONLYChallenge: Connect Fossil with a younger audience by creating a PR idea that reminds 18-24 year olds to make time for what matters most to them. What if: …Fossil launches clocks that tick backwards till 2030 (the deadline by which we need to halve CO2 emissions to not exceed 1.5°C warming), to connect with an audience who are ridden with eco-anxiety.
• Vivaldi's Four Seasons Recomposed by MaxD&AD Annual entry: Microsoft tasked entrants with revolutionising what people think about the brand, showing that it now offers limitless possibilities. Using Max Richter as its focal point, this proposed campaign imagines the composer at eight-years-old, seizing the chance to conduct his own orchestra and choreograph his own ballet using the Microsoft Hololens. Working with his famous recomposition of Vivaldi's Four Seasons, the animation sees him take advantage of Microsoft's AR technology, al

Projects credited in

• 5

  Clio Awards - Burger King April fools campaign.The King wants to create a huge social commotion on April fools day. Heres how he should do it.

Work history

Creative PlacementKarmarama
Aug 2021London, United KingdomInternship
Working with an amazing team at Karmarama
Freelance CreativeCoolr
Jul 2021 - Jul 2021London, United KingdomFreelance
Worked on a brief. Made it to pitch.

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Skills

• Ad Campaigns
• Ad Copywriting
• Adobe Premiere Pro
• Advertising Photography
• Photography
• After Effects
• Public Speaking

Education

BA(Hons) AdvertisingUniversity of The Arts London (UAL)
Sep 2016London, United Kingdom
PortfolioSchool of Communication Arts 2.0
Aug 2020 - Jun 2021London, United Kingdom
Won a full scholarship to SCA 2.0

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Awards

T
T
The CREAM Collective 2021The Cream Collective
Made it to CREAM 2021, apparently my portfolio is one of the best in the world
D
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Yellow PencilD&AD New Blood Awards
I won a yellow pencil for the work we did for Microsoft. https://vimeo.com/350639350 https://www.dandad.org/awards/new-blood/2019/microsoft-surface/3518/vivaldis-four-seasons-recomposed-by-max/

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