LIMITED TIME ONLY

  • Işık Ülgenalp
  • Marie Bourbouze

Challenge: Connect Fossil with a younger audience by creating a PR idea that reminds 18-24 year olds to make time for what matters most to them. What if: …Fossil launches clocks that tick backwards till 2030 (the deadline by which we need to halve CO2 emissions to not exceed 1.5°C warming), to connect with an audience who are ridden with eco-anxiety.

LIMITED TIME ONLY by Işık Ülgenalp
LIMITED TIME ONLY by Işık Ülgenalp
LIMITED TIME ONLY by Işık Ülgenalp
LIMITED TIME ONLY by Işık Ülgenalp
LIMITED TIME ONLY by Işık Ülgenalp
LIMITED TIME ONLY by Işık Ülgenalp
LIMITED TIME ONLY by Işık Ülgenalp
LIMITED TIME ONLY by Işık Ülgenalp
Işık Ülgenalp
Conceptual Creative & Photographer
Marie Bourbouze
Art Director, Image Maker