VM Forward Festival identity

I created the brand identity for South Africa's first-ever Visual Merchandising festival held in Cape Town in June 2019 – VMFF19. The design is bold, fresh and flexible, capturing a feeling of movement, of an industry moving forward. I worked across a variety of digital and analogue media, from the festival website to event screens, SoMe, newsletters, lightboxes and tote bags. Unfortunately, VMFF20 had to be cancelled, but will be back in 2021.