Projects
- Ministeriet for Kreative Reklamekvinder / Ministry for Creative Advertising WomenAn inspiring and supportive community for female creatives in Denmark tacking gender inequality in the Danish Advertising Industry. Here, female creatives can connect with each other, share experiences, look for solutions and get practical career advice. Co-founded with Clara Prior Knock (ACD at Uncle Grey, Copenhagen). Art Direction by Cathrine Understrup.
- VM Forward Festival identityI created the brand identity for South Africa's first-ever Visual Merchandising festival held in Cape Town in June 2019 – VMFF19. The design is bold, fresh and flexible, capturing a feeling of movement, of an industry moving forward. I worked across a variety of digital and analogue media, from the festival website to event screens, SoMe, newsletters, lightboxes and tote bags. Unfortunately, VMFF20 had to be cancelled, but will be back in 2021.
- Mission PortfolioAn inspiring and useful platform for advertising students all about creative portfolios. Mission Portfolio includes a fun, info-packed PFH (print from home) poster, as well as an instagram account @mission_portfolio. Both aim to help advertising students and young creatives develop their portfolios. The A1 poster in full size is perfect for ad school classrooms, and insta is where students can unpack each piece of content individually, learn more and ask questions. They can also keep coming back
Skills
- Copywiting
- Graphic Design
- Teaching
- Pubic Speaking
- Creative Direction
- Brand Architecture
- Brand Creation
- Brand Creative Strategy
- Lecturing
- Editing
Education
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BDes Graphic DesignGerrit Rietveld Academie
Amsterdam, Netherlands
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CopywritingAAA School of Advertising
Cape Town, South Africa
A one-year, Post-Graduate Copywriting Course. I was awarded the 'TBWA Top Copywriting Student' Award upon graduation.
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