Voco - Stay Interesting

Last year I spent a couple of months working on various project at JWT London. At the time I arrived, Voco was in it's infancy. With only half a hotel to it's name, their business model was to find interesting individual hotels and convert them into a voco. Thus 'Stay Interesting' was born. For each new hotel launch we discovered unique stories, facts and objects and used these to promote the opening. Combined with the Voco branding, we used close ups of the Voco logos to create a unique look that brought these incredible stories to life.