Vodafone Business – A 5G Transformation

Brief Film production agency Wing London asked me to write a series of Wired-style case studies for Vodafone, demonstrating how 5G technology is transforming businesses across multiple sectors.  These pieces should reflect the company's tone of voice, weave in the core messages for each vertical and incorporate SEO keywords.  Most importantly, they should go beyond the stock benefits of 5G – ultra-low latency, high bandwidth and capacity – and explain what's possible now that couldn't be done before.  There were many challenges, not least the huge volume of information to process in a very short period of time – anything from the intricacies of remote-assisted surgery, to remote monitoring on farms and automation in the factory of the future. The brief changed along the way, prompting a delay as we pondered the best format for these articles. So it was important to remain adaptable and inquisitive, maintaining close collaboration with a very busy client while also pushing ahead on my own to meet a tight deadline.  Many of these projects are ongoing so, despite interviewing many Vodafone stakeholders, I couldn't go into great detail about the specific impact of 5G on the ground.  However, as an overview of 5G's potential and a statement of Vodafone's intent to lead the way, it certainly builds anticipation for what comes next.   Response​​​​​​​ – 5G research – Vodafone stakeholder interviews – 20-30 case studies (c300-400 words) across healthcare, manufacturing, government & smart cities, transport & logistics, education & entertainment, energy & utilities, industry & retail Results Visit www.vodafone.co.uk/business/5g-for-business to read case studies and watch a series of short films. "Amar is a talented copywriter, extremely reliable. He worked with the client to break down each case study, identify what they could say and how best to tell the story. The understanding and flexibility in his work and process really shone through. Despite an uphill battle at times (a lack of quality information, for instance), Amar worked efficiently to meet Vodafone's expectations, completing these articles against tough deadlines." (Owen Cox, Producer, Wing London)