Vodafone #First - Spain

Global advertising agency AKQA required a new partner to produce stand-out branded documentary films as part of their client’s Vodafone’s #Firsts series. The theme of the series is empowerment – enabling people to do things for the first time and share their stories with the world. Chosen by a public vote in Spain, Francisco Hita – a secondary school music teacher, wanted to realise his dream of the #First Symphony Orchestra on the beach and spread the joy of music to onlookers on Almería’s beachfront.