Maastricht is one of the oldest cities in Holland and is mostly known for the Maastricht Treaty, André Rieu, its "Carnaval" Celebration, the Preuvenemint and Slevrouwe. But the city also has an impeccable style and endless new and existing talent. Full of craftsmanship, quality, history and authenticity, mingled with the Maastricht elegance. To be honest, this city has a unique fashion personality that needs to be seen!
Together with the City of Maastricht and various partners, I have worked on the strategy and branding concept to rediscover and reveal its distinctive fashion identity. The precise objective was to put a bustling fashion city on the map, as an outspoken fashion city for the industry and creative designers.
One of my main goals was to show the world the talent Maastricht has to offer, as the city is mostly celebrated for its gastronomy and history. To make Creative Maastricht and its upcoming as well as established designers finally visuable for its citizens, visitors, fashion lovers, the industry and the media. And to create opportunities for them to develop their skills, creativity, knowledge, network and business.
Photo 1: in collaboration with Caramel and Maastricht designer Linda Friesen.