Voilá

Voilá wants the customer to be involved in the cooking process, with top tips from the master chef himself, Raymond Blanc, about food pairing, methods and produce. The aim is to enhance the experience by giving the consumer that satisfaction that comes from cooking a high-quality dish at home. The process begins when the customer visits the website and ends with a delicious ready meal. The user journey is a combination of physical and digital interactions, and therefore it is essential for the experience to be as smooth and intuitive as possible.