Who am I? An Italian girl with great ambitions, who moved to London to improve her language and... Well, after 4 years is still here, more in love than ever with this city and its culture (although I would still choose pizza rather than fish and chips).
My biggest interests, beyond graphic design and traveling, are definitely cats, cooking, and eating. I am also a really curious person, who made the quote "you can learning something new every day" her life philosophy.
Projects
- lab-goFor our clients, lab-go offers brand protection and digital tracking services to get to know customers better, while managing certificates of authenticity remotely. lab-go offers the assurance of an authentic product certified by the manufacturer, providing them with access to tailored offers and discounts. The project itself consists of two sections: -A web-app developed for the final user -A dashboard for the company, providing them with access to their own batches, to create advertising an
- Brasserie BarCo - People websiteBrasserie BarCo requested a website that could appeal to potential new employees. As such, the “People” website needed to be a good representation of the company, with an inclination towards recruitment and company culture. The aim of the project is not only to be a means for people to apply for vacancies, but, ultimately, for people to taste what the values of the company are.
- VoiláVoilá wants the customer to be involved in the cooking process, with top tips from the master chef himself, Raymond Blanc, about food pairing, methods and produce. The aim is to enhance the experience by giving the consumer that satisfaction that comes from cooking a high-quality dish at home. The process begins when the customer visits the website and ends with a delicious ready meal. The user journey is a combination of physical and digital interactions, and therefore it is essential for
- Fashion ArtThe brief: the client requested the design of a flyer for an event organised in Milan, in which it presented a new exclusive handmade jewellery collection by Lingottino Milano. Why it is interesting: Lingottino Milano is known for its combination of creativity and elegance, by creating homemade masterpieces using colourful stones. As such, the flyer design had to reflect this style of the client, being, therefore, elegant and clean, but also creative and artistic. As a result, four different d
- PrinterpixThe brief: Printerpix is an e-commerce company, that specialises in personalised photo gifts and then delivering each bespoke order to seven different global countries. As such, my role requires me to create product images that reflect the aim of the company which is to inspire the customers with different ideas and as well as reach out to their emotions.
- The Design Museum AppThe brief: creating an app concept for the Design Museum of London, with the purpose of increasing value and visitor engagement with the exhibition content. To do so, once I had been provided all the digital content by the museum I was able to create a heightened user experience. I helped to create a curation-focused application designed for iPads and a user-friendly Content Management System, a computer application that allows the museum staff to create and modify digital content without requir
Work history
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UX & UI Designerlab-go
Milan, ItalyFreelance
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Digital DesignerBrasserie BarCo
London, United KingdomFull Time
My tasks vary from print to digital material - which includes collateral, adverts on magazines and social media content - but mainly, I am the key-holder of the two main websites - Brasserie Blanc and White Brasserie (with a new one coming soon).
My role involves the creation of wireframes and mock-ups, as well as content and imagery update, marketing research and user experience. In particular, I am responsible for email campaigns and tracking - I check on daily basis open rates and clicks of the various email we send. As a side note, I am also responsible for directing photoshoots, photo/video editing and I directly deal with printers and freelancers.
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Skills
- Graphic Design
- Branding
- Logo Design
- Print Design
- UI Design
- Digital Design
- Typography
- UX Design
- Wireframing
- Photoshop
Education
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Master Degree in PublishingLondon College Communication
- London, United Kingdom
I graduated with Merit for my MA in Publishing at the University of the Arts London, where I had the possibility to further my skills in graphic design with typesetting of books and magazines, UX and UI. I also had the possibility to cultivate my interest in new technologies, specifically AR and VR as the main topic of my final dissertation.
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Bachelor of Arts (BA) Politecnico di Milano
- Milan, Italy
I graduated with Merit in Product Design at Politecnico of Milan, where I had the possibility to further my skills in UX research, 3D modelling, and graphic design.