Volia new brand identity

BRAND VOLIA Volia is one of the biggest Ukrainian TV and internet provider. The brand aims to become tv and internet provider perceived by the audience as friendly. Friendly provider is a special philosophy, approach to clients, and a particular mindset — to perceive the world from a positive point of view. Yeeep, troubles happen. Sometimes troubles happen with tv or internet. The truth is that Volia has more positive sides, but people usually notice negative more. Time to shift it! IDEA Logomark Volia combines neat outlook with deep symbolism and meaning. A digital button and a butterfly have morphed into a single character – a digital butterfly. Logo symbol is dynamic and light, with flowing lights and neat forms. It is ready to take off or become a button. The logo symbol translates dynamics, interaction, ease and state-of-the-art.