Volkswagen - Golf VI

  • Natalie Sofinskyj

Launch Campaign: Visual language, strategy and concept for the launch of the new VW Golf VI featuring the high quality in manufacturing, the use of above-class luxurious materials and the state of the art technology. The copy links all of the above in a scientific way to the human senses. Role: Creative direction, campaign design and execution @ DDB in Berlin, 2008.

Press and out of home campaign.
Multi-page teaser ad and brochure for campaign kick off.