Volkswagen - The Last Mile

After 70 years, Volkswagen decided it was time to retire their beloved Beetle. This is one of many sacrifices VW has made to move toward an electric future. The Beetle has played such a big role in so many people’s lives that we didn’t want it to leave the world quietly. So we set out to create a homage to the automobile that has shown up in culture numerous times throughout history, from it’s groundbreaking advertisements to featuring in movies such as Footloose, and purely being present during counter-culture moments in the 60’s like Woodstock. We used an age-old technique of rotoscoping, a traditional technique that translated that warm affection of Bug owners and evoked nostalgia. Finally, we made sure we invited everybody to Say G(o\!/o)bye to the Beetle at New Years and for 2020 hello to a new electric future.