Laura Osborne is a Creative Director at Johannes Leonardo currently running the Kraft Heinz cheese suite. She is a British Art Director by trade who has worked in the creative industry for over 10 years working in agencies across the UK and USA.
She cut her teeth at BBH London where she won UK Cannes Young Lions and went on to win business and make award-winning work for BBH. Clients she worked on included: Mentos, The Guardian, British Airways, Barclays Bank and Deloitte.
In 2016 she moved client-side to work for Facebook HQ’s in-house creative team where she created Facebook commercials for product features, led an art program and launched Facebook’s inbuilt Camera.
Laura was brought into JL to work on the Volkwagen account; she was a creative lead on the award-winning “The Last Mile” Beetle heritage film and last year won business for Molson Coors’ Vizzy Hard Seltzer and Kraft-Heinz Oscar Mayer.
She has judged and mentored for a number of programs: MAIP Virtual Internship Program, NY, JL AMA Mentorship Program, NY, The One Club For Creativity, CA and Young Creative Council, LDN. Currently she is judging for The Webbies.
Projects
- Volkswagen - The Last MileAfter 70 years, Volkswagen decided it was time to retire their beloved Beetle. This is one of many sacrifices VW has made to move toward an electric future. The Beetle has played such a big role in so many people’s lives that we didn’t want it to leave the world quietly. So we set out to create a homage to the automobile that has shown up in culture numerous times throughout history, from it’s groundbreaking advertisements to featuring in movies such as Footloose, and purely being present duri
- That's La Dolce VelveetaHow do you hit reset on a 103-year-old product? You hone in on one indisputable, decades-spanning truth: Velveeta lovers don’t give a fork. They don’t think about ways to earn pleasure—they know they deserve to bask in it each and every day. No rules, no judgments. Just a good time all day every day. They don’t seek out a mild meal or snack…they go all in. With that in mind, we didn’t uncover an idea, but a very simple and big truth: Velveeta is so much more than just a food—it’s an ethos. It
Work history
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Creative DirectorJohannes Leonardo
United StatesFull Time
Skills
- Advertising
- Film
- TV
- Art Direction
- Copywriting
- Digital
- Creative Direction
- Online Campaigns
- Print Campaigns
- TV Campaigns
- Illustrator
- Indesign
- Photoshop
- Photography