Volunteering Matters (formerly CSV) is a national volunteering organisation. With a hugely diverse audience, their challenge was how to engage with these different groups. I began by helping the strategy team in the renaming process, before creating the concept for the brand identity itself.
The concept focused on the way that volunteering brings people together, the volunteer and the person requiring help. The identity aimed to celebrate the impact of these connections.
This rebrand won a Silver Award at the 2017 Transform Awards for 'Best brand development project to reflect changed mission/values/position'.