I’m an award-winning creative lead, with a successful track record in branding, editorial and campaign design across commercial and third sectors. I have an extensive background in graphic design, typography and copywriting together with an in-depth knowledge of digital design and print processes. I combine a strategic perspective with a proven ability to create new ideas and concepts, which I am able to deliver through strong planning and execution skills. I work closely with clients, understanding and synthesising their needs, using my experience to advise and negotiate, whilst liaising with suppliers to achieve the right solutions. I work well under pressure, am good at coaching, developing and supporting creative staff, fostering a good team spirit, and proactively resolving team and project issues. Fluent in French, I combine cross-cultural sensitivity with the ability to work with a very diverse range of clients.Locked Pro Plan feature
I was asked to take on responsibilities of the Creative Director whilst she was on a year-long maternity leave. Key responsibilities included pitching to prospective clients, overseeing all creative work within the studio, briefing and overseeing the creative team, liaising with suppliers, and ensuring creative solutions met client needs while keeping to time and budget. Key achievements included: • Winning both creative pitches made during this period • Overseeing and managing the whole studio during a month-long illness of the managing director • Project managing a 30 year anniversary commemorative coffee table book for Stanbic IBTC Bank, including a week in Lagos, Nigeria, art directing photoshoots; curating and collating all photographic content; producing all the copywriting; and overseeing two different printers for specific editions of the book. • Project managing a major rebranding and promotion for JLGB on their 125th anniversary, including working with the client to define their brand hierarchy, redesigning their main website to optimise user experience; developing guidance for internal communications and programme design. • Creating the design and collateral for a major JLGB Award event at the Roundhouse, London. 1,200 people attended the event which was headlined by Craig David. • Recruiting, training and managing interns and junior members of staff.
Responsible for developing and executing creative projects from concepts through to finished product. Projects covered editorial design, branding, digital, campaign and publishing. Tasks included working with the design team to generate strong creative solutions, presenting proposals to clients and project managing the solutions to successful delivery. Key achievements included: •Creating the brand and materials for the New Israel Fund’s Human Rights Awards Dinner, which attracted over 500 guests and increased funds raised by 15%. •Created the concept for the Stanbic IBTC Bank Annual Report, and led other members of the team in the delivery of this project which encompassed 4 different publications.
I have been doing freelance projects since 2013 (including alongside full-time employment). Below are some of the key projects I have worked on during that time. Industry Branding I have been working as a freelancer for Industry, helping their team with brand implementation and creative content for a variety of clients. Skew Studio I have been working as a freelancer for Skew, alongside their design team, creating brand concepts. My role included, brand concepts, architecture and implementation as well as content creation for presentations. Graphical I have been working as a freelancer for Graphical, alongside their design team, across a variety of brands. My role included, brand concepts, editorial design, artworking, creating pitch documents as well attending client meetings. The Yard Creative I have been working as a freelancer for The Yard Creative, alongside their graphics team on a variety of projects. My role included brand implementation and artworking.
I joined Spencer duBois straight out of university on a 3 week internship and then became a Junior Designer working as part of their design team developing brand identities from concept through implementation. The variety of projects really allowed me to build my design skills not just in terms of software but also my idea generation skills, improving my knowledge of semiotics within branding. I was also able to develop my writing skills, developing unique tones of voice for brands, and creating language for campaigns. This quickly became one of my core strengths, especially as it tied into my passion for typography. Key brands I worked on: Volunteering Matters (Third Sector Award 2016 nominee), Recovery Focus, Watford Borough Council and NUS: FE unplugged campaign.
I was asked by Swiss Netball, the national netball association in Switzerland, to do a rebrand for them and have since completed several follow-on projects including further developing their brand, designing their national team kit and designing and developing their website (in collaboration with a web coder) at www.swissnetball.ch.
ASK is a Geneva-based charity helping children with special needs. I developed a new brand and worked closely with their marketing and digital team to implement the brand, create guidelines and develop their website at www.allspecialkids.org.
The Turkana Education Fund is a Geneva-based educational charity working in Kenya. An initial small branding project for them grew into a series of awareness campaigns and (most recently) the creation of their website (in collaboration with a web coder) at www.turkanaeducationfund.org.
Final Mark: 2:1 Award Option: Identity and Branding University Societies: Designer, Plymouth University Design Society: September 2013 - May 2014 Created promotional materials for the different society events throughout the year. President: Plymouth University Design Society September 2012 - May 2013 My role included organising the guest lecture series through the year, during which I persuading Derek Lockwood, Worldwide Director of Design, Saatchi & Saatchi, to give a talk whilst he was on a business trip to the UK. I also led a team of 12 fellow students, responsible for running the society (social events, competitions, etc) and made a profit of £300 by the end of my presidency, which allowed the society to host more events the following year.
Final Mark: Merit
Bilingual IB Diploma (English/French) Studied Art, English A1 and Geography at Higher Level & French A2, Biology, and Maths Studies at Standard Level.
Designing the brand for Volunteering Matters (a leading UK volunteering body) which won a Silver Award at the Transform Awards 2017 and was also nominated for the Third Sector Award 2016.
An international design award, based around a range of live creative briefs, written each year by a number of different partnering organisations. The award was for my awareness campaign for the Royal Albert Hall, (see www.ycn.org/awards).