Volvo Kaffe
Working with the advertising agency GREY London, Volvo Kaffe was created around the Swedish concept of 'Fika'. A moment in the day to celebrate the every day over a coffee.
Brief
To develop a brand concept and identity for a coffee experience in Volvo's showrooms. Come up with a concept to build the brand around and develop visuals and packaging that met the design finesse of Volvo's brand values.
Response
Partnering with Swedish illustrator Sandberg, the packaging bought a whimsical feel that fully represented Swedish interiors. The logo was a simple word marque that worked in harmony with Volvo's brand, and wouldn't look out of place in the realm of established coffee branding.