Volvo & Team GB

  • Carl Reason

When CAA and London-based marketing agency Media Blaze successfully pitched to Volvo, it was my job to turn that initial idea into reality; creating an engaging online video that would to kick start a new strategy for Volvo Cars UK’s social media offering. Working closely with CAA, Media Blaze, and Volvo’s own marketing teams, I oversaw a production that was low-cost, inventive, and flexible; perfect for an end-client dipping their feet into social video. Following the success of this video on Volvo’s YouTube channel, further content has been commission with Volvo’s other sporting partners.

Project Tags


  • Mediablaze logo


    • Marketing & PR
  • V


    • C