On the occasion of the UK's EU Referendum in 2016, I wanted to develop a series of fast-to-execute tactics to activate and motivate the vote among my community in East London.
This mini campaign is structured around a series of 'polite' slogans, asking politely for a 'Remain' vote. The campaign used meme-esque social media as it's main form of engagement, using shareable social cards on Instagram and Facebook, and Tumblr as its main distribution platform.
Our Tumblr hub also included downloadable DIY resources in the form of templates, posters and stickers, for people to print and upload to social media.
Over 500 stickers were also distributed in postboxes throughout Tower Hamlets, enabling people to show their support in a visible way.